New Delhi, Aug 28
Tech giants Apple and Samsung have sent legal notices to Xiaomi after the Chinese smartphone maker ran advertisements directly comparing its latest flagship with their premium devices.
According to people familiar with the matter, both companies have issued cease-and-desist notices, objecting to what they see as ‘disparaging content’ in Xiaomi’s campaign.
A cease-and-desist notice is a formal legal document that asks a company to immediately stop a certain activity considered unlawful or damaging.
“Comparing specifications is fine,” said person aware of the development. “But you should not directly name a specific competitor. Instead of that, you simply say ‘rivals’.”
However, Xiaomi has not commented on the matter yet.