New Delhi, May 1
India’s Gen Z is becoming increasingly tech-savvy and informed, with nearly half (46 per cent) of them saying that chipset performance plays a key role in their smartphone purchase decisions, a new report said on Thursday.
Young users are no longer just choosing smartphones based on looks or price -- they now pay close attention to what powers their devices, said the report by CyberMedia Research (CMR).
According to Prabhu Ram, VP-Industry Research Group (IRG), CMR, “Gen Z is at a remarkable inflection point in history. They are the first globally connected generation, united by a shared fluency in technology.”
For them, smartphones are not just devices -- they are expressions of identity and tools for exploration.
“They demand high performance, whether it’s for gaming, content creation, or even in their expectations from cars, which they increasingly view as infotainment hubs. Powering all these seamless experiences are the next-generation chipsets,” said Ram.
The report highlights how Gen Z, the first true digital-native generation born into the smartphone era, is deeply engaged with technology.
From gaming to Generative AI, they are quick to adopt new tech experiences. Interestingly, the report found that Gen Z is not only aware of chipsets but many are also forming strong brand preferences based on performance and trust.