New Delhi, July 16
India’s festive season this year is set to generate over 2.16 lakh seasonal jobs, reflecting a 15–20 per cent year-on-year rise in gig and temporary employment during the second half of 2025, a report said on Wednesday.
Key sectors driving this surge include retail, e-commerce, BFSI, logistics, hospitality, travel, and fast-moving consumer goods (FMCG).
Hiring activity has gained momentum in anticipation of marquee events such as Raksha Bandhan, Big Billion Days, Prime Day Sale, Dussehra, Diwali, and the wedding season, Adecco India, an HR service provider, said in its report.
Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period.
As per the report, this year’s hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions.