Regional

Now passengers can enjoy radio music on Shatabdi Express trains

May 14, 2022 05:48 PM

Sri Fatehgarh Sahib, May 14 (Ravinder Singh Dhindsa) : Ambala Division has awarded the contract for the first time under Innovative Advertisement through Ooka Radio, an indoor music revolution in Shatabdi Express 12045/46, under NINFRIS policy. Ambala Division believes that music with traveling is the best combination and it enhances the possibility of a good mood in travel. Now, Shatabdi passengers can enjoy radio music on Shatabdi Express trains. When train passengers travel across Chandigarh, Ambala Cantt and Karnal to Delhi, they will be greeted by Ooka Shatabdi Radio music and connectivity in transit. This step is towards making the travel time of 3 hours & 15 minutes for passengers pleasant and comfortable. Divisional Railway Manager Gurinder Mohan Singh apprised that Ambala Division has awarded a contract to provide full entertainment to train passengers and give a feel about cities they are traveling, through Ooka radio service in 12045/46 Shatabdi Express of Ambala Division. The Division believes that music with traveling is the best combination and it enhances the possibility of a good mood in travel. Ambala Division has introduced a new kind of entertainment and enjoyment facility with a customized music experience in train services along with other programs to enhance the traveling journey. The primary focus of this initiative is to provide an enjoyable journey to each passenger and with a feel-good factor in Shatabdi Express trains and it also mentioned that travelers would love to have various types of music listening on trains. Senior Divisional Commercial Manager Hari Mohan informed that this innovative idea by the Ooka Ads is for advertising through Radio in 12045/46 Shatabdi Express trains which originate from the Ambala Division train. The frequency of the commercial advertisement will be for 10 minutes in an hour during the journey of the train, the rest of the 45 minutes time slot per hour will be divided into instrumental music, messages & entertainment and 05 minutes for Railway announcements during the time of journey.Apart from this, Ambala Division will fetch a good amount of revenue from this initiative.  

 
 
 

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