New Delhi, May 6
Led by affordable devices, 5G smartphone shipments accounted for 86 per cent of the overall Indian market in the January-March quarter, marking a 14 per cent annual increase, according to a new report.
Notably, 5G smartphones priced between Rs 8,000 and Rs 13,000 recorded over 100 per cent YoY growth, reflecting surging demand for affordable 5G access, said the report by CyberMedia Research (CMR).
Vivo led the 5G smartphone market with a 21 per cent market share, followed by Samsung at 19 per cent.
The premium segment continued to grow, buoyed by strong demand for 5G-enabled and AI-ready smartphones, said the report.
“The Rs 10,000 and lower 5G smartphone segment witnessed over 500 per cent YoY growth in Q1 2025. This reflects strong consumer appetite for affordable 5G smartphones,” said Menka Kumari, senior analyst at CMR.
Brands such as Xiaomi, POCO, Motorola and Realme are leading this surge, she mentioned.
While the affordable smartphone segment grew a modest 3 per cent YoY, the value-for-money segment declined by 6 per cent, reflecting a continued shift toward premium smartphones.
Apple posted a 25 per cent growth YoY, and captured an 8 per cent market share, driven by strong demand for premium smartphones and a broader retail presence in India.