New Delhi, May 24
Life Insurance Corporation of India (LIC) on Saturday said it has earned a Guinness World Records (GWR) title for ‘most life insurance policies sold in 24 hours.’
On January 20 this year, a total of 4,52,839 agents of LIC successfully completed and issued an astounding 5,88,107 life insurance policies across India.
This monumental effort established a new global benchmark for agent productivity in the life insurance industry within a 24-hour period, according to the LIC.
The record attempt was the culmination of a thoughtful initiative by Siddhartha Mohanty, CEO and MD, LIC in the form of an appeal to every agent to complete at least one policy on “Mad Million Day” (January 20, 2025).
Mohanty thanked all esteemed customers, agents and employees for making “Mad Million Day” historic as their incredible performance of procuring record number of policies on a single day has now been recognised globally.
“Team LIC is absolutely thrilled to receive this prestigious Guinness World Records title. It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families,” said the company.