New Delhi, July 30
India’s smartphone market grew 8 per cent (year-on-year) in volume and 18 per cent in value in the April-June quarter (Q2 2025), marking a solid rebound following a muted Q1, a report said on Wednesday.
The iPhone 16 emerged as the most-shipped device in Q2 2025, driven by ongoing promotions, extended EMI options, and improved retail execution, helping Apple register its highest-ever Q2 shipments in India.
According to Counterpoint’s 'Monthly India Smartphone Tracker', the recovery was driven by a 33 per cent jump (on-year) in new launches, aggressive marketing, and strong performance during summer sales, with brands offering steeper discounts, easy EMIs, and bundled offers especially in the mid and premium segments.
"India’s smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending. Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank’s repo rate cuts made financing more accessible,” explained senior research analyst Prachir Singh.
Additionally, tax relief measures introduced earlier in the year increased disposable incomes and savings, creating a favourable setup for discretionary purchases, he mentioned.