New Delhi, Aug 27
As part of the stepped up drive to push exports amid the US tariff turmoil, India will launch outreach initiatives in 40 countries, with priority markets in Europe such as the UK, Spain, France, Germany, and Italy. These efforts will include trade fairs, buyer-seller meets, and sector-specific promotional campaigns, according to a senior official.
Other nations include the Netherlands, Poland, Canada, Mexico, Russia, Belgium, Turkiye, the United Arab Emirates and Australia.
India's merchandise exports are facing pressure amid geopolitical tensions and the 50 per cent punitive hike in US tariffs that kicked in on Wednesday.
The Commerce Ministry is set to hold a series of consultations with exporters this week as part of this renewed push to diversify India's export basket and strengthen its presence in global markets, a senior official confirmed.
The meetings will bring together industry representatives from key sectors including textiles, chemicals and gems and jewellery, sources said.
The discussions are expected to centre around strategies to reduce dependence on a narrow set of products and markets, and to chart out a road map for entering new geographies.