Mumbai, Sep 16
The Board of Control for Cricket in India (BCCI) on Tuesday announced a landmark partnership with Apollo Tyres, a leader in the global tyre industry, as the new lead sponsor of Team India.
The agreement spans two and a half years, concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men's and women's national teams across all formats. This partnership succeeds the previous sponsorship held by Dream11.
"The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket," it added.
Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the lead sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide.”