New Delhi, Oct 23
The festival of Bhai Dooj brought festive cheer and strong business momentum across India this year, generating an estimated Rs 22,000 crore in trade, according to the Confederation of All India Traders (CAIT) on Thursday.
From applying tilak and exchanging gifts to family gatherings and festive feasts, the day was filled with joy and togetherness.
Markets across major cities -- including Delhi, Mumbai, Jaipur, Ahmedabad, Lucknow, Kolkata, Chennai, Hyderabad, Bengaluru, Pune, and Indore -- witnessed heavy footfall as shoppers flocked to buy sweets, gifts, apparel, jewellery, and festive items.
CAIT believes that occasions like Bhai Dooj not only promote social harmony but also rejuvenate India’s traditional market culture by inspiring consumers to choose Swadeshi products, strengthening the spirit of self-reliance in the Indian economy.