The Life Insurance Corporation of India (LIC) has been ranked third among the world's strongest insurance brands, achieving a Brand Strength Index (BSI) score of 88 out of 100, according to the Brand Finance Insurance 100 2025 report.
Poland-based PZU secured the top spot with a BSI score of 94.4, followed by China Life Insurance, which ranked second with a BSI score of 93.5.
In terms of overall brand value, the LIC holds the 12th position among the most valuable insurance brands globally, while SBI Life ranks 76th, making them the only two Indian insurers in the top 100.
According to the Brand Finance report, the top 100 insurance brands have grown 9 per cent in brand value in 2025, driven by improved underwriting results, higher investment income, rising interest rates, and increased profitability. Market capitalisation for top insurance brands rose as demand for insurance products increased across sectors. Economic recovery and positive market sentiment have strengthened investor confidence, while strategic mergers, acquisitions, and technological advancements have accelerated industry growth.