Prayagraj, Oct 11
As Diwali, the festival of lights, is just around the corner, potters and diya makers across the country are celebrating a surge in demand following Prime Minister Narendra Modi’s call to adopt Swadeshi products.
PM Modi’s recent appeal to prioritise Indian-made goods has led to a significant rise in orders for traditional clay lamps (diyas), bringing hope and renewed enthusiasm among potters. They believe this initiative will not only revive their traditional craft but also provide a major economic boost during the festive season.
Potters say this Diwali feels different — brighter, in more ways than one.
“This Diwali will be a good one for us. We thank the Prime Minister for encouraging people to support Swadeshi,” said one potter.