In 2025 the smartphone industry continues to evolve at a rapid pace, with products becoming smarter and more feature-packed while consumer expectations rise just as quickly.
Buyers today are more informed, carefully weighing performance, design, and long-term value before making a purchase. The mid-range category has become the most competitive, offering flagship-like experiences at accessible prices.
For many in India, the sweet spot lies in the Rs 15,000 to Rs 20,000 range of mobiles, a segment that balances aspiration with affordability and appeals strongly to young users who want a phone under Rs 20,000 that can handle gaming, photography, and streaming while also looking stylish.
In this crowded space, where every brand is fighting for attention, it is no longer enough to simply offer higher megapixels or bigger batteries.